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OUR Insights

Featuring our critical & creative thinking to bring the best side of design, strategy and innovation in retail

How Top Brands Achieved Excellence With Strategic Retail Store Fitouts?

HOW TOP BRANDS ACHIEVED EXCELLENCE WITH STRATEGIC RETAIL STORE FITOUTS?

By Nupur Goyal | April 24, 2025

How Will Store Design Transform By 2030?

HOW WILL STORE DESIGN TRANSFORM BY 2030?

By Eyna | February 21, 2025

HOW VISUAL MERCHANDISING SHAPES BRAND PERCEPTION AND DRIVES SALES

By Eyna | January 17, 2025

BEYOND THE BASIC: THIS IS HOW BRAND POSITIONING CONSULTANTS ARE DRIVING BILLBOARD ADVERTISING TRENDS

By Eyna | November 15, 2024

This is what your ATL agency needs to nail to make you unforgettable

THIS IS WHAT YOUR ATL AGENCY NEEDS TO NAIL TO MAKE YOU UNFORGETTABLE

By Eyna | November 04, 2024

This is how a Branding Consultancy specialist future-proofs your Hyperlocal Retail

THIS IS HOW A BRANDING CONSULTANCY SPECIALIST FUTURE-PROOFS YOUR HYPERLOCAL RETAIL

By Eyna | October 07, 2024

Bridging the gap between market share and mindshare by BTL Marketing

BRIDGING THE GAP BETWEEN MARKET SHARE AND MINDSHARE BY BTL MARKETING

By Eyna | September 24, 2024

Enhancing Fixture Feasibility in retail fixture design

ENHANCING FIXTURE FEASIBILITY IN RETAIL FIXTURE DESIGN

By Nupur Goyal | September 17, 2024

A multi-sensory approach to Visual Merchandising

A MULTI-SENSORY APPROACH TO VISUAL MERCHANDISING

By Eyna | September 04, 2024

Exploring Newly Emerging Circularity Concepts in Sustainable Design

EXPLORING NEWLY EMERGING CIRCULARITY CONCEPTS IN SUSTAINABLE DESIGN

By Eyna | June 24, 2024

Exploring The Most Iconic Concept Retail Stores Worldwide

EXPLORING THE MOST ICONIC CONCEPT RETAIL STORES WORLDWIDE

By Eyna | March 21, 2024

Unraveling The Strategic Synergy Between BTL and Retail Agency

UNRAVELING THE STRATEGIC SYNERGY BETWEEN BTL AND RETAIL AGENCY

By Eyna | January 15, 2024

BUILDING STRONG BRAND PERSONA WITH BRAND DESIGN COMPANIES

By Eyna | January 09, 2024

Advancing The Practice of Creative Advertising

ADVANCING THE PRACTICE OF CREATIVE ADVERTISING

By Eyna | December 15, 2023

Redefining Visual Merchandising With New-Age Concepts

REDEFINING VISUAL MERCHANDISING WITH NEW-AGE CONCEPTS

By Eyna | December 06, 2023

INTRODUCE YOUR BRAND IDENTITY WITH THE 4~~P'S~~ C'S OF MARKETING

By Nafeesa Gazal | August 03, 2023

Understanding the Science of Supermarket Design

UNDERSTANDING THE SCIENCE OF SUPERMARKET DESIGN

By Eyna | July 05, 2023

BRINGING THE FEELING OF COLLECTIVE EFFERVESCENCE: MODERN SPIRITUALITY

BRINGING THE FEELING OF COLLECTIVE EFFERVESCENCE: MODERN SPIRITUALITY

By Eyna | June 16, 2023

Is technology strengthening sustainable retail store design initiatives or crushing them?

IS TECHNOLOGY STRENGTHENING SUSTAINABLE RETAIL STORE DESIGN INITIATIVES OR CRUSHING THEM?

By Eyna | June 16, 2023

EXPERIENCE IS THE ONLY THING YOU CAN HAVE IN ALL TENSES

EXPERIENCE IS THE ONLY THING YOU CAN HAVE IN ALL TENSES

By Eyna | December 31, 2018

BRAND BUILDING EXPERIENCE 101 - BEING INTUITIVE FOR THE STRONGEST ONE

By Eyna | December 15, 2018

CANVASSING THE ROLE OF MENTORS IN STARTUPS

CANVASSING THE ROLE OF MENTORS IN STARTUPS

By Eyna | December 03, 2018

DID SAME DAY DELIVERY CHANGE THE PERCEPTION OF RETAILING

DID SAME DAY DELIVERY CHANGE THE PERCEPTION OF RETAILING

By Eyna | October 01, 2018

HOW EXPERIENCE IS AT THE FOREFRONT THAN A DOLLAR BILL

HOW EXPERIENCE IS AT THE FOREFRONT THAN A DOLLAR BILL

By Eyna | September 11, 2016