In today’s time, the definition of ‘luxury’ changes from brand to brand as the ‘feel’ transforms into ‘vibe’. Factors like price, quality, design, meaning, rarity, and service clearly defines a ‘luxury brand’.
So, when we robe ourselves into a Luxury Branding Agency, we work on a five-step framework, i.e;
1.Being specific about the Target Groups
2.Doing things differently
4.Becoming a status symbol.
5.Consistent delivery of brand promises.