RETAIL SOLUTION

IEC Model (Invite, Engage & Convert)

The varying segmentation of future consumers would be the driving force of the retail industry, and to keep them appeased, brands cannot run out of steam. They need to find the socio-retail angle and connect with the consumers. To do this, they must push their limits to develop a retail branding solution that links their objective with the consumer’s choice of action.

At D’ART, we emphasize this comprehensive picture of creating a brand ecosystem by comprising elements beyond design thinking and standing firm behind the brands to deliver anticipated, personal and relevant thoughts consumers want.

We understand the ideology of building a human-to-human connection, and that becomes the crux of the model:

Invite the Consumer through an extrinsic exterior

Inviting a customer inside a store might be a resembling scenario to inviting guests at home. So the exterior of the retail store outlet, especially MBOs (Multi-Brand Outlets), should emit a more welcoming aura. Also, the need to position the store amidst the noise of competitors becomes a necessary evil.

Hence, CI or Corporate Identity becomes an obtrusive element where the outer fascia shouldn’t be cluttered but visually organized to explicitly highlight the Brand signage board, visible access or entry point, Window Displays, promotional offer displays, and more.

Evidently, as a proficient retail solution company, we work through the process by viewing the bigger picture like your customer, and adjusting the signages and relevant messages at the level of High Point. Beyond these elements, the catchment also plays a crucial role in identifying the demographic that would take a keen interest in observing the store from the outside. So, it’s all in studying the market and the brand.

Engage the customer through a Wholesome Interior

Now that you have got the customers to come inside through an intelligent positioning of the store’s corporate identity, the next level battleground is the propensity to interest & engage them. As a brand, you need to bring in all the elements of a retail solution to get the ROI; however, ditching the all-knowing attitude would work best because self-perceived understanding wouldn’t present the answer to the consumer.

Showrooms are not just a space but a place for people to connect and experience. So, it is crucial to view it from a designer's eye and enhance the Shop Identity (SI) to entice the consumer’s eye and buy point. Converting the store into an experience zone with a reassurance desk for seeking solutions, Helps desks to understand more about the product, sets the fixtures and pop-ups depending on the product category, enables wayfinding through signage navigation, and sets a theme that innovatively expresses the tone of the brand.

There has to be a certain level of immersiveness brought in while detailing the appropriate salient features and offers on the product.

Convert to extend brand loyalty

Brand loyalty is earned when you have mastered the ability to entice the consumer through experiential retail making them feel homely and connected. The modern-day consumer seeks value from every nook and corner of the store; when they find it, they won’t look for the specific product anywhere else.

With expertise in Retail interior design solutions, when we take a bird’s eye at the brand’s ecosystem, we want the space to actively translate what the consumer wants and enable them with a solution just the way they like. And that would also involve training the staff to employ cross-selling strategy at the transaction counter presuming an additional need of the consumer.

While we create our strategy based on this model, we also consider ourselves a Turnkey Retail solution provider who values sustainability as much as cash on the profit enabled by successful brand identity.