Brand Strategist

Total Experience

1-3 year

Employment Status

Permanent

Date

May 14, 2024

Location

Faridabad

Job Overview

As a Brand Strategist, you'll be the mastermind behind decoding client objectives across diverse industries and domains, translating them into compelling brand strategies. Your role is multifaceted, requiring expertise in research, data analysis, digital marketing, and creative problem-solving to deliver impactful solutions that resonate with target audiences.

Key Responsibilities

Decoding the Brief- Ability to understanding client's objectives across domains and industries
Research - Adept at Consumer, Category, and Competition Research, Flexibility in deploying research techniques - desk research, surveys, consumer interviews, focus groups, Help the team to create thought provoking research based knowledge assets
Data mining and Insights mapping- Capability to create meaningful insights out of data, Effective representation of data and insights
Digital Marketing Knowledge- Know-how of social media and digital platforms
Cross-team liaison- Ability to effectively translate client problems and objectives to the teams
Creative Problem Solving & Ideation- Assist in end-to-end delivery of the pitch requirements, Facilitate crafting communication strategies to meet client's objectives

Requirements

Require 1-3 years of experience in brand strategy, preferably from agency background
Research & Analytical skills to interpret market data and trends.
Creative & Strategic thinking to generate innovative concepts and campaign ideas, putting it out of the box
Understanding of consumer behaviour and psychology.
Proficiency in MS Office & presentation software’s.
Active listening to understand client needs and preferences.
Attention to detail to ensure accuracy and consistency in messaging.
Adaptability to tailor thoughts in strategic communications.

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