We advertise you!!
A narrowed view on advertising is what D’Art wants to showcase. Customized advertising is done on both static and mobile advertising platforms. Though both advertising and branding services are on parallel poles somehow they solve the purpose by clashing the curves. Different media platforms like Print, TV, and Radio are involved when the scale of promotions is higher, as it targets a larger audience. Cost efficiency is also a parameter that is taken care of by D’Art for which we have a great team of cost kill analysts that helps our clients to get the best possible cost. The new innovative ways of advertisements are the need of the post-pandemic hour.
We image advertising and advertisements from a three-way categorization, which starts from Mobile to Media-tic to Static.
1. Mobile Advertising-
A store-on-board, yes, we mobile advertise a retail store on a digital billboard/flex board where we engage a consumer by giving a virtual experience of a retail store. Technologies like virtual reality, augmented reality and artificial intelligence are used to achieve that. It does not end only on experience, consumers have an opportunity to exercise purchase. Different techniques and tactics are used according to geographics. Like in urban areas, more high-end technological advertisements are placed to target the audience, wherein in rural areas hybrid OOH vans can be converted into a mobile cinema and after watching, people can purchase products placed in a van. The dual purpose of advertising and ROI are solved by placing these vans around the 20km radius of the targeted city. Mobile advertising can be taken a step forward by providing on-door sample delivery, conducting Independent workshops on wheels, FMCG on wheels, etc.
Bridging the present and future of mobile advertising, we can contribute to nature by eco-friendly means of advertising and creating sustainability in organic ways.
Under the banner of mobile advertising, we provide the following:
a. Bus advertisement -
Adverts are either placed inside(most commonly) or outside(referred to as all-over advert). Technology-laced adverts are now becoming common as LCD-TFT systems of different resolutions are placed in the interiors of the bus.
b. Look Walker Advertising -
In the highly impactful and unique style of advertising, Look walkers are referred to as ‘Human Banners’ in a trendy way. It is cost-efficient, yet eco-friendly when placed in busy areas but it is capable to target the right audience.
c. Tricycle Advertising -
It is a newer advertising medium but it is effective in both ways (cost and targeting). Following the trends, it is very environment friendly as it is equipped with rechargeable batteries. Many metro and non-metro Indian cities are opting for this newer advert medium.
d. Mobile Van Advertising -
Illuminated hoardings, banner billboards are placed on a van or truck. The benefit of mobile van advertising is that they can be moved anywhere within a city and can be parked at the targeted locations.