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Heatmap Analysis

Heatmap Analysis

Just keep an eye!

“In-store movement tracking and capturing 360-Degree behavior does all that brand needs to craft strategy”

Eye tracking heatmaps are the new feds that help retail outlets in keeping an eye on consumer behaviour. From a B2B viewpoint, graphing the sales is the goal ‘ultimate’ in which these heatmaps play a sizeable role. D’Art is the one-agency stop where it realizes that what deals ‘matters’ to its clients. Shelving the camera surveillance for providing real time analytics to the conversion funnel, we do it all!

Though we design the ‘flagships’, best, for our clients we also help them in getting a predictive analysisin getting a predictive analysis, store heatmap analysis of their consumer and that’s the gold standard. Motion sensors are built-in the CCTV surveillance which map out the usability testing or if we say in layman’s words ie. UIUX testing.

D’Art deploys its research services prior to the digital layout of which later proves in more user engagement at every corner of the retail store. Our retail analytics help our prestigious clients in scaling up the purchase behavior from their end consumers.

Heat Mapping - The Equaliser for Brick and Mortar!

Heat map analysis (shopper-behavior insights) provides an overview of where consumers visit a store. The more brighter the zone, the more consumers are engaged in that area. We call these zones as ‘hotspots’.

By analyzing these hotspots, D’Art provides detailed confetti and overlay reports to its clients to map out the consumer behaviour in their store. By these reports, we suggest where to fix and where to re-structure in order to bring the consumers ‘in’ to that particular section of the store.

Also, nowadays, ROPO (Research Online, Purchase Offline) is on a hike, retailers rely on us to track “how their consumer’s shop”, moreover, they are interested in former than “what their consumers buy”.

WHY YOU SHOULD HIRE US?

Our segregated viewpoints of ‘B2B and B2C’ which we differ and understand like a ‘maestro’ and our quirk to be the prime makes us a perfect blend to hire us. Moreover, D’Art promises its clients a hundred everytime it delivers its services to them and we go by these five norms which make you clear about us:

Quality Service: Like discussed earlier, a top-notch, unquestionable quality is vowed by D’Art after delivering to more than 150+ supreme clients.

Result-Oriented:D’Art approaches in a result oriented manner that enables our clients to rely on us .

On-time Delivery: The quality provided with a result-oriented viewpoint laced with our discipline of on-time deliverance makes us stand out from the lens of our competitors.

Reliability: It’s all about trust, which we know comes from a time and deliverance behavior. Professional take while performing the former helps us gain the faith of our prestigious clients.

Transparency: We are not the scapegoats of the industry because what we do is laced with transparency and it’s the norm major we always work upon.

A digital eye is always required to manage the loop-holes

Frequently Asked Questions

What is in-store retail analytics?

The insights that are gathered by a software-enabled technology ‘heatmaps’. They capture every movement of the consumer. From their headcount, demographics, their most/least visited areas in the store, are they coming in groups or individually, their hyper-breaking journey, etc. All these insights are commemorated under the broad term ‘in-store analytics.

How to generate a heatmap?

There are many tools available from software to applications. One can generate heatmaps by installing a heatmap camera and connecting it with the software that usually comes with the package. From different parameters, the camera senses and displays it in form of charts, graphs, etc.

Is it necessary to keep an eye on consumer behavior?

Yes. It is only by analyzing customer behavior that a brand can determine how it is performing in the market. Through understanding their customer’s behavior, a brand can learn about their pain points, their needs to progress.

How do heatmaps help in creating a retail experience?

By analyzing the retail store according to the consumer behavior, heatmaps provide retail analytics that in turn help brands and retailers to make in-store treatments to create the retail experience.

Do customers need to know they are being brand tracked?

It’s yes and no at the same time. Technically they are not harmed in either way by the real-time tracking. The brand is only mapping their behavior to make the experience more alluring for them only.

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