We are eyed from the lens as a balance between Branding and Activation Advertising. From a B2B perspective, we always strike a balance because nowadays, brand activations are digitalized and a ‘Layman’ will click on the advertisements which he/she recognizes rather than they don’t.
In this crucial time of the pandemic, we have concepts and ideas about ‘social-distanced’ brand activations like virtual events, virtual product launches, etc. But earlier, we were successfully arranging roadshows, social events, corporate events, and other branding activation events.
While Branding, creating a brand identity is our top-most concern. Like a “Brand” is committed to its end-consumers, “D’Art” is also. We go through a planned branding process which later turns out to be an effective strategy, which includes: