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ATL & BTL Marketing AGENCY
Brand visibility : Maximize your brand visibility to make it reach a wider net of audience. It will/can incorporate both above the line and below the line advertising and marketing methods.
Brand experience:Scale up your brand’s experience across various touchpoints - online to offline.Housing the experience will generate a loyal base of audience.
Online reputation:Influencing and enhancing your brand’s reputation on different media platforms. Scrubbing your brand's presence to make it stay vigilant.
Go-to-market strategy:Marking your brand’s presence with a go-to-market strategy for graphed-up sales bonded with impeccable customer experience.
D’ART INTEGRATES BOTH ATL AND BTL (DIFFERENTLY) FOR A BRAND.
Breaking the dilemmas, we offer what a brand wants. Between the lines, we stand bridging in the middle of the in-demand services of Above the line and Below the line. Like in a (directly) proportionate way we deliver our services.
SERVICE (NEEDED) α SERVICE (PROVIDED)
Straightforwardly, D’Art approaches a brand’s current market reach and evaluate the outcome, while delivering an effective ATL and BTL marketing strategy.
As the trends of ATL Advertising are lowering down with the emerge of “idea-oriented” start-ups, the shift towards BTL Advertising is getting weighted. The ‘Big Bang’ explosion of social media with cheaper ‘internet’ rates has made us dive deep into customer’s search behavior where we as BTL Marketing Agency places your brand with an effective strategy according to ‘that’ behavior.
Though we understand that ATL Advertising Services, can reach a larger audience but they are more expensive.
These tactics enable the clients’ to reach their targeted audience very precisely as the narrowed down approach marks the advertisement directly according to the search behavior. Though we understand that ATL Advertising is more ‘reach-ous’ but it’s more expensive and doesn’t have a narrowed approach towards targeting but BTL has. BTL Advertising takes benefits from the ‘Virtual World’ where people have shifted and are gradually adapting to the 5 inches rather than ‘Big Screens’.
So, to hit the ‘Bulls-eye’ we prefer our clients’ to prefer BTL over ATL! Sometimes, we mix them too and the mixture is TTL i.e Through The Line and what & how about it is discussed below.
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TTL (Through The Line) TTL (Through The Line) is a fusion of ATL and BTL which is approached when a brand need: i. Greater Visibility ii. Better Recall Value iii. Increased Sales ‘through’ Measurable/Quantifiable parameters. |
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D’Art executes TTL marketing with 360 Degree Marketing D’Art strategizes 360 Degree marketing by amalgamating all the elements of “Marketing Mix”. While curating the strategy we work on three prime parameters that surely yield ‘fruitful’ outcomes for brands. i. Mission - What we are planning for? ii. Idea - The creative thought on which the strategy would be based. iii. Result - The outcome we desired after the execution of our strategy. |
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Despite being one of the Top Advertising Agency, D’Art never settles for what it hasn’t aimed for. And same we apply while we are delivering to our top-notch clients.
“Work with us, Love our service, and Spread our word.”
What are some strategies created by a brand promotion agency?
Some of the O2O (Online to Offline) strategies are – • Digital Promotions (includes online, social media platforms) • Offline Promotions (traditional mediums like Print Media, TV, Radio) • Affiliate Marketing • Influencer Marketing
What is the difference between ATL, BTL, and TTL marketing?
Above-the-line marketing involves marketing strategies that target a wider audience. They are pocket-heavy and are done with conventional mediums of advertisements. Below-the-line marketing involves targeted campaigns backed by extensive research. It is used to target niche audiences.
Through-the-line marketing is the combination of ATL and BTL. It involves an integrated approach to target masses and focused markets simultaneously.
What are some best BTL advertising platforms?
The advertising platforms change with trends and technology. However, social media platforms are the best for implementing BTL strategies. Moreover, platforms that hold higher engagement value from consumers are the best to choose.
What do a BTL Agency do exactly?
A BTL agency ensures that the brand reaches its relevant audience. That the brand presence and resources are utilized efficiently. It also handles the audience feedback by monitoring the change in behavior patterns with an online-tooffline approach.
What are the best BTL activities that a retail business can benefit from?
A retail business can employ various BTL activities that will further provide a lot of advantages to it. Some of the main ones to consider include direct mail campaigns, trade shows and exhibitions, events related to brand awareness and promotion, telemarketing, indulging in various digital marketing techniques, etc. Doing this will help the brand create and establish a strong presence in the market, stay ahead of the competitors, and gain a competitive edge by attracting new customers and adding up to the overall sales.
How can a BTL advertising agency contribute to increasing the overall sales of a retail business?
Any advertising agency that provides BTL services can significantly contribute to boosting a business’s overall sales by including various engaging and effective strategies. Some of the main ones include personalized campaigns, event marketing, finding out ways to entertain the shoppers, collecting sponsors and partners, and employing marketing techniques that target potential customers.
Are BTL marketing activities measurable?
Unlike traditional marketing activities, a retail business can measure the results of most of the BTL strategies that they employed. Some of the best ways to find out how effectively your strategies are working include engagement rates, customer’s sales data, comprehensive analysis and assessment, etc.
What all comes under ATL and BTL?
Above-the-line includes campaigns with traditional mediums like print media, television, and radio to target the masses. On other hand, Below-the-line includes modern mediums like digital ads, trade shows, direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.
