D’ART INTEGRATES BOTH ATL AND BTL (DIFFERENTLY) FOR A BRAND.
Breaking the dilemmas, we offer what a brand wants. Between the lines, we stand bridging in the middle of the in-demand services of Above the line and Below the line. Like in a (directly) proportionate way we deliver our services.
SERVICE (NEEDED) α SERVICE (PROVIDED)
Straightforwardly, D’Art approaches a brand’s current market reach and evaluate the outcome, while delivering an effective ATL and BTL marketing strategy.
As the trends of ATL Advertising are lowering down with the emerge of “idea-oriented” start-ups, the shift towards BTL Advertising is getting weighted. The ‘Big Bang’ explosion of social media with cheaper ‘internet’ rates has made us dive deep into customer’s search behavior where D’Art places your brand with an effective strategy according to ‘that’ behavior. Observing the demographics, sexes, gender, and ages we integrate our strategies accordingly.
These tactics enable the clients’ to reach their targeted audience very precisely as the narrowed down approach marks the advertisement directly according to the search behavior.
Though we understand that ATL Advertising is more ‘reach-ous’ but it’s more expensive and doesn’t have a narrowed approach towards targeting but BTL has. BTL Advertising takes benefits from the ‘Virtual World’ where people have shifted and are gradually adapting to the 5 inches rather than ‘Big Screens’. So, to hit the ‘Bulls-eye’ we prefer our clients’ to prefer BTL over ATL!
Sometimes, we mix them too and the mixture is TTL i.e Through The Line and what & how about it is discussed below.
TTL (Through The Line)
TTL (Through The Line) is a fusion of ATL and BTL which is approached when a brand need:
i. Greater Visibility
ii. Better Recall Value
iii. Increased Sales ‘through’ Measurable/Quantifiable parameters.
D’Art executes TTL marketing with 360 Degree Marketing
D’Art strategizes 360 Degree marketing by amalgamating all the elements of “Marketing Mix”. While curating the strategy we work on three prime parameters that surely yield ‘fruitful’ outcomes for brands.
i. Mission - What we are planning for?
ii. Idea - The creative thought on which the strategy would be based.
iii. Result - The outcome we desired after the execution of our strategy.
Despite being one of the Top Advertising Agency, D’Art never settles for what it hasn’t aimed for. And same we apply while we are delivering to our top-notch clients.
“Work with us, Love our serve, and Spread our word.”