A brand so big known for its forte in serving the market with the best gadgets and apparatus for storage, Western Digital sure had the conflict of inability to tend to the B2B market. As much as the e-Commerce segment of the brand prospered, the offline availability was not existent. The brand wanted to cater to the larger B2B entities who could examine the products and make a purchasing decision.
Our initiation with a design brief held onto knowing the B2B consumers who would want to or are looking to invest in Western Digital’s product but not without experiencing them. We found our feet with this insight and geared up to create the first ever offline experience store for an online brand. The resolution to the brand’s conflict of delivering experience to the B2B sector, we delivered a store so premium by imbuing technology, best representing the product.
We integrated the RFID technology into display design, transitioning each product into self-explanatory manual. Setting a hug display screen near to each product, we proffered the consumers with enough information as they pick up the product. The screen would display complete specification in the AV format, making it an interactive and experiential awareness before moving to a purchase-decision.
The store’s premium location unified with premium product and experience fulfilled the purpose of concurrently defining the brand interaction offline.