The universe of markets is split into three categories:
a) Premium branding spaces
b) Middle-class branding spaces
c) Mass consumer branding spaces
All these markets need different kinds of layout design treatments because in every market consumer ask is fairly different in terms of a visual treat, engagement areas, hospitality, product/service consultation and much more. Hence, we design customized design identities as per the need analysis of the brand, market and consumer.
Therefore, as a retail design agency, we understand these markets from different perspectives. If we see the sequencing from a B2B perspective, there is a product/service that needs to sell through a distributor, then a dealer, and then a retailer, this chain needs to go through a need gap analysis to arrive on the final design intervention areas.