Store Layout and Space Design

Retail Space Design

We Design Accordingly!

In the world of today where a pandemic has made life more challenging for everyone. Living a “new normal” life is even further difficult with the advent of rapidly changing needs of B2B and B2C markets. Bridging this gap is what we call “We design Accordingly”.

D’Art moves ahead confidently to shoulder this big responsibility to ensure design takes a scientific approach which builds a connect for channel partners and consumers to comprehend the product/service/communication and much more in the same context which provokes a sales action.

We always assure that our designs justify the very purpose of design intervention in terms of expectations, sales, visibility, consumer behaviour, and consumer experience. Therefore, for us, space design is the creation of a brand persona rather than giving up colour, shape, and size merely.

The universe of markets is split into three categories:

a) Premium branding spaces

b) Middle-class branding spaces

c) Mass consumer branding spaces

All these markets need different kinds of layout design treatments because in every market consumer ask is fairly different in terms of a visual treat, engagement areas, hospitality, product/service consultation and much more. Hence, we design customized design identities as per the need analysis of the brand, market and consumer.

Therefore, as a retail design agency, we understand these markets from different perspectives. If we see the sequencing from a B2B perspective, there is a product/service that needs to sell through a distributor, then a dealer, and then a retailer, this chain needs to go through a need gap analysis to arrive on the final design intervention areas.

Branding Space Design

Our Design Principles

Store Layout

Sketching the layout of the store is the most crucial stage of design. In the world of today, real estate is very expensive that leads to killing rentals which end up in shutting down stores. Therefore, driving ROI from every inch of the store becomes a big responsibility of design agency. Our scientific ways, processes, and highly experienced designers help us in bringing tremendous expertise in developing amazing store layout designs through proper retail store layout planning for our prestigious clients.

Store Layout Design

Space Design

We work on IEC model while designing any space to consider three important aspects i.e Invite, Engage, Convert. This tool of design helps us to drive a larger amount of eyeballs towards the desired space. Hence, we ensure design services purpose.

Retail Store Design

Retail design

Retail design is more science and drama and less of art in today’s context. We enable retail store layout designs with what consumer seeks as an experience and what the brand wants to deliver to the end-user. We act as a shop design catalyst to deliver the desired retail store design with deep analytics on various aspects like brand ethos, target consumer, aesthetics, phygital, engagement, hospitality and much more. We leave no stone unturned to deliver the best retail store layout designs.

Retail Design

The Design Philosophy on which D’Art works is E.U.T(Enroll, Upgrade, and Transform) model

“Hold hands of masses and classes together”

Enrol – Our design enrols masses to establish retail at low cost at optimum visibility.

Upgrade – Our design upgrade masses to establish retail on mid-cost with great visibility.

Transform - Our design transforms mid players to emerge as market leaders at best visibility.

Our Global Director - Design Mr Sameer Khosla quoted the words of Dr Ralph Speth:

“If you think good design is expensive, you should look at the cost of bad design”

Frequently Asked Questions

How retail spaces are targeted while deciding on markets?

Retail spaces are designed as per the need of the market, consumer profiling, habits, brand’s unique selling point. Moreover, on every retail format expenditure on the design of the space (that brand does) is directly proportional to the ROI post-execution. Store layout designs go hand-in-hand with it.

How do need gap analysis while arriving at the final design?

The final design is just a repercussion of challenges solved while finalizing the sweet spot between need and the gaps that would be filled for the brand through the whole space design intervention process. Primarily, they are mapped through studying the competition, weak gripped points, and the equity it possesses amongst its audience.

Are physical stores still capable of providing retail experience?

From the conventional and modern psyche, physical stores were and will be (most prolly) capable of catering experiences – not just they are undergoing through digital intervention – instead, they are being transformed to solve a bigger purpose of handling experiences. The tech will always gel out well with experiences (mind-mapped).

Are brands ready to adopt artificial intelligence?

It's inevitable, with no existences ignored. The scope, the practicality, and the cope-up with the competition are what 2022 is all about. The adoption brackets will be of forceful tonalities and brands just have to accept Artificial Intelligence as a culture. A shop design is made influential with it.

Importance behind sketching a retail store layout?

The direction of the consumer needs to be sketched before the final design deliverance. The experience journey is to be defined throughout the retail store and the layout just depicts the brain behind sketching it. The other important handclap is the ROI that needs to be driven in an exponential form.

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