The universe of markets is split into three categories:
a) Premium branding spaces
b) Middle-class branding spaces
c) Mass consumer branding spaces
All these market spaces need distinctive store layout design treatments, as the consumer pry (not personally though) differently in terms of a visual treat, engagement areas, hospitality, product/service consultation, and much more. Hence, our customized-designed identities are according to the need of the brand, market, and consumer (with prior analysis).
Therefore, as a retail space design firm, we perceive these markets differently from traditional thinkers. Sequencing from a B2B perspective, the product or service goes through a proper channel of Distributor – Dealer – Retailer, and this chain needs to go through a need gap analysis to arrive at the final design intervention areas.