The universe of markets is split into three categories:
a) Premium branding spaces
b) Middle-class branding spaces
c) Mass consumer branding spaces
Idiosyncratically, these markets store layout design treatments canvass visual treats, engagement areas, hospitality, product/service consultation, etc. differently. Hence, we map out the need of the brand, market, and consumer (with prior analysis) to compose our customized-designed identities.
Therefore, as a retail space design firm, we perceive these markets differently from traditional thinkers. Stringing from a B2B viewpoint, there’s a proper channel of Distributor – Dealer – Retailer through which the product or service goes via a need gap analysis to arrive at the final design intervention area.