“The ampersand(&) between Research - Development is a relation”
Proper market research and product planning are done to get the nerve of the client’s target audience. D’Art takes a close look at purchasing behavior of consumers and we call it ‘consumer research’ and thus introduce a planning strategy. As part of good research, we provide services in Consumer Research, Competition Research, Retail store Planning Services, Retail Identity Services, Market Research, and Procurement Services
D’Art’s process of delivering its research and planning services is bifurcated into two halves:
1. Primary Research:
Here, we use the concept of market segmentation to understand clients’ market and its target audience. The process involves the study of geographics, demographics, psychographics, demographics, and behavioral of our client’s target audience. We acknowledge our clients’ USP to position the product research, and ‘customer profiling’ is the weapon in D’Arts’ artillery which is used thereafter.
2. Secondary Research:
Here, after getting the market insights D’Art put out its’ team on patrol for mystery shopping on behalf of clients to measure consumer experience. We conclude it in ‘competition research’ as it enables us to fathom the clients’ competitors’ market analytics. For better understanding, you can see the case studies section in which we have included detailed market research and planning for our A’Design Award-Winning Design ‘STUDDS” and our nominated design ‘HOUSE OF RED CHIEF’.
The two-eye view from B2B to B2c is a vision different, that D’Art possesses while conducting research and planning a strategy for a client; keeping their target audience in mind.
➔ From perspective ‘B2B’:
To the client, D’Art offers business growth (the factor prime) in a way to expand, first inventory and then stocking by enabling partners for optimum future growth. The vow we give to our clients is like the ‘white paper’ they can rely on and to cut the clutter they have a strong belief in us for their venture scale-up.
➔ From perspective ‘B2C’:
The perspective is from clients vision where D'Art helps them in chartering their end users. We route back to basics with an expert stance by incorporating the 4P's in order to tactize research that helps brands/clients in engaging their consumers to convert.
Conducting sessions, surveys, interviews about a particular brand or its product, builds an understanding about the same. How much responsive the market and consumers are towards a brand/product is reciprocally reflected on the design as an outcome.
ROI can have different meanings and perceptions as per the prime demand. But creating a plan that does not disrupt the demand-supply ratio according to that, fulfills the ‘because’ part. And yes, it is ROI-effective.
There is no doubt that automation is getting control over many industries.
Market researchers can track current and emerging trends on social media immediately by monitoring and searching hashtags pertaining to their industry, product, or brand. Hashtags enable real-time collaboration as well as feedback.
Market insights present a statistical figure based on consumer perception towards the brand and its products/services. With advanced technologies, these insights are much deeper and easily bubble out the leakages in the system.