As a statement, it can be true to some extent. But to envision the scope and future of VM entirely based on it is not correct. Big fashion players are scooping in to break the conventional dilemmas.
Retail Visual Merchandising Solutions
Colour Consideration There is a trend for bright and bold color - whether it be applied across the board or through accents - that is on the rise.
Digi-real Color is perceived in several ways when there is a smooth colorway, an ombre application, or an iridescent application applied to the surface.
Nature-infused When nature in its purest form is celebrated, influences from different directions come together to create a fusion of beauty and harmony.
Material Simplicity Using simple structures and assemblages, it is possible to create a sense of calm in any space.
“According to biological sciences, it is a fact that an image only retains for 1/16th of a second on the retina of our eye and vanishes after if we don’t look again.”
We work on that very scientific fact to retain the visuals in the consumers’ memory lane so it gets retained for a longer period of time.What’s Our Understanding?
IIn D’Art’s Oxfords’, it interprets Visual Merchandising as perceptive experiential storytelling. Cutting the illusions, we help brands present their products and services in a direct manner through our visual merchandising services. So, the experience would be surreal. We apply the ethics of Retail Merchandising in a way that it should represent our hundred with the client in very B2B means. Visual Merchandising Solutions is what we provide and are known for to initiate the journey via clients’ to the end-consumer.
HOW WE DO?
Our unique solutions to retail visual merchandising
Applying the “Rule of Three” we include the industrial nuts and bolts in our unique solutions to visual merchandising.
A well-said line by Harvard Business Professor Geral Zaltman,
“95% of purchase decisions are sub-conscious.”
We truly agree with him and deliver accordingly our Retail Merchandising Services.
Like we give importance to ‘open-spaces’ while designing, there are more elements that we could include in the above space like:
Shadow Box Display
Lower Level Lighting
Display Rack Lighting
Change Room Lighting
Focal Points are what we, consider as our clients’ “Get Down To Business”. They act as the centerpiece of a visual merchandise design with which the consumers can have a ‘first-hand’ experience with our clients’ products. With focal points, we have added ‘Color Usages’ to our ‘101s’. Because color usages play a great role to provide a visual treat and the balance they create is what you should hire us for.
WHY YOU SHOULD HIRE US?
Because D’Art provides Visual Merchandising Solutions for Retailers & Brands with efficacy in this highly competitive market.
We see the market from the ‘Two-Faced’ view:
The above presented ‘Faced’ differentiation is the market scenario from the past 50 years and it hasn’t changed till yet. To break the monotony, D’Art views itself as the bridge between them, as we are having an excellent team of designers who have a rich manufacturing background. The combination of these skillsets are perfect in every way as we understand deeply the value of an innovative design with the perspective of deployment and realize a brand and how important is visual merchandising to create a brands’ identity. This integrated approach of D’Art results in over 350 ventures and more than 2000 flagship stores.
We are leaders on both ends:
1. World’s Biggest Design Award - A’ Design 2020 won by us.
2. 20,000+ stores per year delivered from [Design+Production+Deployment]
This Deadly Combination makes us the BEST CHOICE OF THE MARKET TO HIRE US.
Frequently Asked Questions
Five principles that are used to design visual retail are – 1. Balance, 2. Emphasis, 3. Proportion, 4. Rhythm, 5. Harmony
Here are the three types of harmonies – a. Functional -It deals with the physical working of anything placed in the design. b. Structural — Fitting the pieces together, in a correct way is what all comes under structural harmony. It helps in both creating and setting the mood. c. Decorative — It only includes the parts that are used for decorative purposes in a display. Props are also used to set the atmosphere as they all add up to the pre-decided theme.
As a part of visual merchandising, window displays create a perception that eventually initiates traction between a brand and the consumer. Here are different types of window displays that are capable of driving sales – • Open window displays • Closed window displays • Shadowbox window displays • Corner window displays
When used in-store interior design, mannequins add to the store's atmosphere, improving and complementing it. Including elements of the store design into mannequins, such as color, tone, finish, and texture will enhance the overall look and visibility.