It is clear to consumers that in today's B2B environment, suppliers can provide them with more channels, a higher level of convenience, and a more personalized experience. Consumers expect the right combination of in-person interactions, telephone or video-based assistance, and self-service options through the e-commerce channel throughout their purchasing journey. Have trouble adapting to this new environment? If you run a B2B organization, you will need to ditch "traditional" and "inside" sales methods, and instead embrace a hybrid approach to be able to move with the customer.
Oftentimes, buyers want to be served in this manner, and sellers, in turn, may want to be flexible regarding their operations. Rather than changing to a proprietary model that is virtually exclusive, B2B sales leaders must adopt a hybrid model that includes four proven success factors to achieve these goals and optimize their sales ROI.
Inevitably, hybrid / digitally-enabled models of selling will inevitably become the dominant strategy by 2024. Despite the proliferation of ten-channel channels, two-thirds of consumers prefer in-person interactions as they progress through the process of purchasing a product.
Commonality can also be found between Toffler’s third wave and the current omnichannel retail. The Omni shopper lay its primary research on its most accessible device, reads reviews, compares prices, and ultimately strolls the physical store for the purchase. This consumer 3.0 makes the use of technology to search for information, opinions/reviews, and experiences before purchasing. Thus, the talk is mutual between the consumer and the brand.
The digital technology in retail has made ‘it look easy’ to access many complex juggles. Pertaining to retail knots, it’s easier to weave experience in consumers’ brain wires that too in effortless ways. Omnichannel presence is one of them that intertwines the thread of O2O (offline to online). C-notes are stacking up for industry giants since the experience is at the forefront than the dollar bill. The future is green at the same time with rising sustainability approaches and people being more conscious about environment hidden effects.
HOW FAR CAN WE GO?
It’s the question asked every decade. Cause we have moved ahead in both advancing ourselves (technologically) and damaging natural resources gifted to us. The race is constant. We make ourselves rock stars by gaining upper hand in various means – over competitors, market shares, sinning, and many more.
Acknowledgment and consciousness come hand-in-hand, mostly. Thinking towards sustainability and the environment are initiatives considered to the impact less than has been posted for years. Moreover, with this pandemic, we have learned that the future is hybrid. not only in working schedules but with retailing too. We can envision shop-on-move. Like we ordered a commodity while leaving the house and collect it from the nearby outlet of the destination, regardless of geographies.
But what’s definite is that the ‘Struggle to Thrive’. No matter what, we’ll witness evolution every time in the near/far future. And like the internet, everything is available everywhere. It’s just a matter of accessibility and acknowledgment.