Let the buyers find you out as research says that almost 50% of the time is generally spent out of home over the last two decades and the intent of shoppers to buy gets higher if the ad is shown in public. It has become necessary for brands nowadays to build a sense of belongingness with consumers. Shoppers today have picked authenticity as a key factor which entices them towards a brand when they look for testimonials about a company. OOH advertising services, also commonly known as outdoor advertising, helps a brand to reach the customers when they are out of their homes. Advertising in this form, renders information about the brand, "on the go" to the customers while creating brand awareness in public places.
Creative agency like D’art provides OOH services which act as an effective channel in building trust among customers for the brand. Nowadays, design agencies in India are well aware of the fact that customers have a short memory span.
OOH is growing rapidly and digital OOH services are leading the way, the pace at which OOH advertising is growing has been fastened and digital is a big reason why it is predicted to grow by 16% this year to reach $5.7 billion.