It’s experiential. And it is imperative to distinguish between directing and informing in wayfinding. Modern technologies, like smart signage, mobile devices, and kiosks, open up a new frontier of possibilities. A key finding in the wayfinding analysis is that innovative, user-centered applications can enhance the human experience (though they are available but not to an experiential extent).
Navigation and Way finding signages
Signage : The Juggernaut
Whether in life or in any avocation, navigation is vital!
“Where am I? How did I get here? Where should I head?”
The natural intellect can direct you through a cave-space but directional signs are imperative. D’Art’s approach on creative wayfinding signage designs, being a retail design agency is unique, out of box, and unprecedented. We incorporate both time periods of traditional and modern.Traditional times are contemporary in their own way and the very essence is the most needed. Modern times are laced with pandemic fear, so we have to think in the direction of social distancing signs.
If we take up in the box, D'Art wayfinding consulting services include:
Signage/Wayfinding Master Plans
Electronic and Static Signage Systems
Interactive Wayfinding
Wayfinding Management Systems
Identity Development
Place making Elements
Public Signage and Graphics
Project Involvement
Moreover, signages are a measure for brand visibility. The above mentioned points help us to create that ‘visibility’ factor while performing signage services for the brand.
OUR APPROACH
WE APPROACH NAVIGATION AND WAYFINDING SIGNAGES BY THREE VIEWPOINTS:
SIGHT
DIRECTION
SOUND
Blending with buildings, environment perceived movement, the use of space, identifying workable solutions to enable effortless navigation.
Our Team Organizes Signage Design To Final Implementation In Five Phases:
Phase 1: Overall Graphics And Signage Concept
The purpose of this phase is to create a human platform for the whole project and to make all the necessary preparations for the first design phase.
This phase consists of the following:
Initial meeting with the client about the outline of the project, such as budget, scope and timeline.
Familiarization with the company identity and its branding and identity standards.
Consultation with external partners and stakeholders. Site visit - Architectural review of establishment operations, signage requirements, and priority.
Site survey with landscape architect for a comprehensive analysis of traffic flows for road signs and other exterior signs.
Coordinate with Interior designer and other consultants, compatibility of interiors and signage locations.
Phase 2: Schematic And Typical Design
For the second phase a design of individual signs that will fulfill the navigational and instructional needs of the project. This phase will result in providing all the data and requirements for the design of the visual aspects of all the signs.
This phase consists of the following:
Examine architectural master plan, site plans and architectural drawings
Marking major traffic flows on the plans and realistic viewing distances for signage
Developing and finalizing the list of sign types
Developing a coding system for all signage
Finalizing the plans and indicating global locations of all signs
Develop outline specifications
Review / presentation meetings with signage committee or client
Phase 3: Visual Design
The visual design phase consists of the following:
Preparing the typeface chart. Including the standard sizes to be used
Developing the chart of all the graphic elements, like symbols, pictograms and illustrations
Composing the color chart
Developing a design for each individual sign type in elevation drawing
3D models, and/or real-size mockups
Phase 4: Technical Drawings & Signage Schedule Chart
This phase includes the incremental stages of product development along with the creation of contract documents that will form the package for tender.
Drafting a working drawing for each sign type.
Developing bill quantity for each sign type.
Drafting the specifications for all materials, construction details, fasteners, type of finishing and colours.
Developing a complete sign schedule and location plans to identify sign location and placement, type and information content.
Review and approval by the client.
Assisting the client in manufacturer selection and bidding process.
Phase 5: Production & Installation
FABRICATION
The D'art team includes skilled signage designers, planners, sign engineers and craftspeople with the knowledge that only comes from extensive hands-on experience. This means that our network capabilities as a signage company ensure that your solution meets the quality standards for which we are known. We have multiple manufacturing facilities and alliance partners strategically located throughout India. So, whether your project is local or national, we have a facility and the capabilities to serve you.
INSTALLATION
When implementing an architectural signage solution, D'art considers every aspect involved – from engineering and signage code requirements to installation logistics – to ensure the smoothest installation for the client and visitors alike. Whether your program consists of interior signage, exterior signage or both, D'art has the expertise you can trust.
All these phases are meshed up everytime we deliver our services of Navigation And Wayfinding Signages.
Frequently Asked Questions
Wayfinding signage for retail - what are its benefits?
In retail stores, wayfinding signages can help in-store customers find their way to their destination more quickly, and make it easier for staff to interact with customers. Ultimately, a good customer experience boosts your sales and revenue.
How is wayfinding signage important to your brand?
These days, brands are using digital signage wayfinding to improve the customer experience, as it is a modern and effective method for doing so due to the following reasons - • A touchscreen display allows users to find their way easily and save time, improving their experience and encouraging them to return to your campus.
How navigation can be used in product/brand promotion?
It is a great opportunity for brands and their branding agencies to brand these navigational and wayfinding signages. The signages can be branded both online and offline for the promotion of a product or brand itself. They can also be integrated into OOH platforms for maximum exposure.
Is it possible to generate revenue from digital wayfinding?
Yes of course. Here are the ways that can help in generating revenue from digital wayfinding - • Visitor Frequency Boost • Boost upselling and cross-selling • Creating additional revenue streams