Manager-Event, Exhibitions & Activation

Total Experience

4-7 years

Employment Status

Permanent

Date

September 22, 2023

Location

Faridabad

Job Overview

The Event, Exhibitions & Activation Manager is responsible for planning, coordinating, and executing a wide range of events, exhibitions, and brand activation campaigns. This role involves managing all aspects of event planning, from concept development to post-event evaluation, to ensure successful and impactful experiences that enhance the company's brand and achieve its marketing objectives.

Key Responsibilities

Event Planning and Strategy:
- Develop and execute comprehensive event and activation strategies that align with the company's marketing goals.
- Identify target audiences and tailor events to meet their interests and needs.
- Collaborate with cross-functional teams to define event objectives, budgets, and timelines.
Budget Management:
- Create and manage budgets for events and activations, ensuring cost-effectiveness and efficient resource allocation.
- Negotiate and secure vendor contracts, sponsorships, and partnerships to maximize ROI.
Venue Selection and Logistics:
- Research and select suitable venues for events, considering factors such as location, capacity, and technical requirements.
- Coordinate logistics, including event setup, equipment rental, catering, and transportation.
Event Marketing and Promotion:
- Develop marketing plans to promote events and activations, including online and offline channels.
- Create compelling content and collateral to attract attendees and engage the target audience.
- Monitor and analyze marketing metrics to optimize promotional efforts.
Event Production and Execution:
- Oversee all aspects of event production, including stage design, audiovisual elements, and entertainment.
- Ensure that events run smoothly and troubleshoot any issues that may arise during the event.
- Manage on-site staff and volunteers to deliver exceptional guest experiences.
Post-Event Evaluation:
- Conduct post-event evaluations to assess the success of events and activations.
- Analyze attendee feedback, gather data on key performance indicators (KPIs), and report on outcomes.
- Use insights to improve future events and activations.
Compliance and Risk Management:
- Ensure events comply with legal, safety, and regulatory requirements.
- Implement risk mitigation strategies and emergency response plans as needed.
Team Management:
- Supervise a team of event coordinators, planners, and support staff.
- Delegate tasks, provide guidance, and foster a collaborative work environment.

Requirements

Bachelor's degree in Marketing, Event Management, Business, or a related field.
Proven 4-7 years of experience in event planning and management, preferably in a similar role.
Strong project management skills and the ability to handle multiple tasks simultaneously.
Excellent communication, negotiation, and interpersonal skills.
Creative thinking and the ability to innovate in event design and execution.
Proficiency in event management software and tools.
Knowledge of marketing principles and strategies.
Flexibility to work evenings, weekends, and travel as required.

An Event, Exhibitions & Activation Manager plays a pivotal role in enhancing a D'ART brand image, engaging with its target audience, and achieving marketing objectives through well-executed events and activations. This role demands a combination of organizational, creative, and strategic skills to create memorable and impactful experiences.

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